Volunteer Power News - Number 72
Author: Thomas W. McKee
"Volunteer Power News" Monthly Newsletter
© 2009 Advantage Point Systems Publishing
A warm welcome to all volunteer managers-those of you who recruit, motivate and mobilize volunteer workers.
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In This Issue
Featured Article: The Exponential Power of Volunteers - by Thomas W. McKee
The Exponential Power of Volunteers
What We Learned From Our Last Presidential Election
By Thomas McKee
Volunteerism isn't just getting free labor. Volunteerism is power. And the leader who is able to mobilize a team of volunteers is able to lead a movement. What does it take to generate volunteer power?
In this edition of Volunteer Power, I want to highlight something that we witnessed last year—the power of a volunteer organization that crossed generational, gender, ethnic and social economic barriers. Whatever your political views, the Triple O—Obama's On-Line Organization—was powerful.
The 2008 Presidential Election - An Example of Volunteer Power
I never really understood just how Obama's on-Line organization worked until I read the March 2009 issue of Fast Company. The magazine listed the top 50 of the world's most innovative companies of 2008. These companies ranged from politics to technology, energy and transportation; from marketing to retail, health care, and design. Fast Company Magazine claimed that "These are the kind of enterprises that will redefine our future and point the way to a better tomorrow."
The list of the top 50 included familiar companies such as Google (#2) Apple (#4) Intel (#6), Cisco Systems (#7), and Amazon (#9), G.E. (#11) and Facebook (#15). But the #1 organization was Obama's On-line Organization.
Barack Obama's presidential-campaign team relied on technology -- what was known internally as the "triple O," or Obama's online operation -- to connect with voters better, faster, and more cheaply than ever before. The team has become the envy of marketers both in and out of politics for proving, among other things, just how effective digital initiatives can be. "We never felt like, 'This is our community,'" says Chris Hughes, the campaign's director of online organizing. "This is the community of all the people who empowered it." The community that elected Obama raised more money, held more events, made more phone calls, shared more videos, and offered more policy suggestions than any in history. It also delivered more votes. And it continues to act: In mid-December, house parties were held in 2,000 cities and towns to discuss how to carry on; 86% of those surveyed said they plan to provide grassroots support to Obama's legislation (source: Fast Company, The Fast Company 50—2009).
Fast Company outlined the following time line of events and how the campaign reacted. The numbers and quick response to situations are amazing—something we have never seen before.
Monthly Leadership Tip: Getting to Yes - A Recruiter's Tip
Leadership Tip: How to Get the Pre-Volunteer to Say Yes
Question one: What does it take get the volunteer's we need?
Answer: Make sure that they know that their investment of time and expertise is of value to you and your mission.
Question two: How do we do that?
Answer: Just ask them. When we ask a person to volunteer, we have just told them that we value their time, their investment and their expertise.
The Independent Sector Research reported that people don't volunteer because they aren't asked. Their report is insightful.
By asking someone to volunteer, you are reaching out to them and involving them in the community. People who are asked to volunteer do so at a much higher rate than if they were not asked. Only 38 percent of seniors were asked to volunteer in the past year. While 48 percent of persons age 55 to 64 were asked at one point or another in the past year to volunteer, less than one-third of all seniors over 65 years of age were asked to volunteer.
The difference in the rate of volunteer participation is very apparent when one compares those who are asked versus those who are not asked. Seniors were approximately four times more likely to volunteer if they were asked. Even people over 75 years of age volunteer at a high rate when asked. Almost 68 percent of seniors over 75 years of age volunteered when asked, compared to only 18 percent when they were not asked.
Our First Sin of recruiting is, "Don't expect announcements to get volunteers." We say, "Ask." The simple truth is that people who are asked to volunteer do so at much higher rates than those who are not asked. When we ask someone to be a part of a volunteer project, we give worth and value to that person. How cool is that?
Check out the following ideas for helpful hints on how to ask:
Volunteer Power Workshop: Reenergize Your Volunteer Leaders with a Volunteer Power Workshop.
The New Breed of Volunteer
A Volunteer Power Workshop
Recruiting and managing the 21st Century volunteers who want to do it their way
SECTION I: THE NEW VOLUNTEER CULTURE
The 21st century volunteer culture is very different because of seismic shifts that have changed volunteer management. These shifts have impacted the volunteer organization; therefore how we recruit and manage the new breed of volunteer is a whole new game. The seismic shifts include the following:
The Two Leadership Factors: Guidance and Trust
Tom's Books: The New Breed and/or They Don't Play My Music Anymore
IN STOCK! CLICK HERE FOR MORE
ABOUT THIS BOOK AND TO GET A COPY
(FREE U.S. SHIPPING!)
Here's a glimpse of the Table of Contents:
Introduction: The Common Predicament
Where It All Begins
SECTION ONE: THE VOLUNTEER RECRUITER
Chapter 1: Who Is the New Breed of Volunteer?
A Profile of the 21st Century Volunteer
Chapter 2: Recruiting the New Breed of Volunteers
The "Courting" Relationship
Chapter 3: Finding the New Breed of Volunteers (Not Scaring Them Away)
The Seven Deadly Sins of Recruiting Volunteers
Chapter 4: Tapping into Two New Breeds of Volunteers
Retiring "Boomers" and "Generation @"
SECTION TWO: THE VOLUNTEER MANAGER
Chapter 5: Motivating the New Breed of Volunteers
Discover Three Levels of Motivation
Chapter 6: Empowering Volunteers to Do It Their Way
Move from Delegation to Empowerment
Chapter 7: Managing the Virtual Volunteer
Virtual Volunteers and Using Technology
Chapter 8: Managing High Maintenance Volunteers
Performance Coaching the Volunteer from Hell
SECTION THREE: THE VOLUNTEER LEADER
Chapter 9: Leading the Successful Volunteer Organization
Mobilize the Collective Power of Volunteers
Chapter 10: A Leadership Case Study
A Fable of How to Do It Right
SECTION FOUR: RESOURCES
THIS BOOK AND TO GET A COPY
Plan Your Future
When the World
Get Tom's Inspiring Book
THEY DON'T PLAY
MY MUSIC ANYMORE!
As we try to navigate the 21st Century in this increasingly fast-paced and technology-driven world, many people are drowning in our culture of unremitting change. In the innovative book, They Don't Play My Music Anymore, Thomas McKee presents a creative approach to facing personal and professional change. He offers eight essential principles that can help you gain the confidence to face an unknown future. Using these techniques, you will develop a new thinking frame by which to approach your future with hope and confidence as you learn to embrace change instead of merely reacting to it.
Tom's Eight Principles
Will Help You Gain the Confidence
To Face an Unknown Future
"In a world where change seems to be happening faster than the five miles every second the Space Shuttle travels, They Don't Play My Music Anymore offers a practical, common sense approach to not only surviving this frenetic pace of change, but building and growing from it. Incorporating Tom's methodology as I chose to make a change in my profession has helped me map out and launch into new adventures in many ways as exciting as the three space missions I flew. I very highly recommend applying these principles!"
Rick Searfoss, NASA Astronaut
and Space Shuttle Commander
Hear Tom McKee Live: Listen to an MP3 of a ten-minute sample keynote presentation by Tom McKee, The Power of Volunteer Passion
Keynote Speaker is Just
You can count on Thomas McKee for any size group. He has spoken to over one half million people in Europe, Africa and the United States over the past 35 years and has worked with some of America's top corporations, organizations and associations.(More info about Tom here)
For more articles by Thomas McKee, visit the Articles section on our website.
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