Volunteer Power News - Number 58
Author: Thomas W. McKee
"Volunteer Power News" Monthly Newsletter
© 2008 Advantage Point Systems Publishing
A warm welcome to all volunteer managers-those of you who recruit, motivate and mobilize volunteer workers.
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In This Issue
Featured Article: The Power of Emotions -- Thomas W. McKee Feelings inspire people to act-not factsPerhaps one reason that your recruiting numbers are down is that you are not using emotional pleas to get volunteers. That sentence really turns me off. Do I have to resort to emotions rather than substance to recruit? I don't like that.
But, would you believe that Stanford University Graduate School of Business and Harvard Business School recommends emotional pleas over factual pleas for getting people to care? I was surprised by their recommendation for getting people involved.
I just read a new book last week on an airplane-it is a fast read and I was so taken with this book that my airline trip of two legs from the Midwest to the West Coast flew by (any book that can do that is worth far more than the price of the book).
Chip and Dan Heath's book, Made to Stick, Why some Ideas Survive and Others Die, is a must for any leader. They share an interesting experiment at Carnegie Mellon University to try and decide if people respond to helping "one" or the "masses".
The researchers offered five dollars to participants who had just completed a survey (the survey was insignificant). Upon completion of the survey each participant received along with their five dollars an envelope with a request for a charity-request letter giving them an opportunity to donate some of their five dollars to Save the Children.
The researchers tested two versions of the request letter. As you read these, ask, "Which one would you respond to?" and then ask, "Which one did the people in the test respond to?"
In the words of Mother Teresa, "If I look at the mass, I will never act. If I look at the one, I will." It seems that most people have something in common with Mother Teresa. When it comes to our hearts, one individual trumps the masses. But the researchers concluded something else, and this is what is significant for us. When people put on their analytical hat, they're less likely to think emotionally.
The authors are not against the use of statistics. After all Chip Heath is a professor at Stanford and Dan Heath is a former researcher at Harvard. They are used to facts and statistics. But what the brothers are saying is that for people to act, they need more emotion. Just because people believe there is a problem does not mean that people care enough to act. The brothers say, "This chapter is not about pushing people's emotional buttons, like some kind of movie tearjerker. Rather, the goal of making messages ‘emotional' is to make people care. Feelings inspire people to act." The message must move from the head to the heart.
What was true for Mother Teresa is good advice for the volunteer manager when it comes to recruiting. Why do people volunteer? Is it the masses or is it the one?
The 21st century volunteers want to make a difference, they don't want to just make a contribution. When you present your recruiting brochures, your letters, your speeches and most of all your one-on-one pitches, tell your Rokia stories. Focus on the emotional story of how they can help one person.
I follow this simple outline:
Follow the benefit by stating what you want: "I could use your help to . . ."
And then tell the story.
In your recruiting training with your volunteer mangers, use this outline to have people develop their presentations and stories.
New Volunteer Power Workshop: The Balancing Act -- Thomas W. McKee How to balance the two volunteer management factors: trust and guidanceWorkshop Objective:
The two volunteer management factors:
Stage one: Recruiting Stage - The curious observer
The three reasons people volunteer
Stage two: The Passionate Beginner - channeling all that passion
Communicate expectations five ways
Use the effective position charter
Train the beginner
Recognize and reward
Stage Three: The Talented Veteran - Delegation Stage
Delegation vs. empowerment
Why volunteers lose their passion
Re-energize the bored, tired, and discouraged volunteer
Manage the high-maintenance volunteer
Stage Four: The Dependable Leader - Empowerment Stage
How to empower without dropping the ball
Tom's Books: The New Breed and/or They Don't Play My Music Anymore
IN STOCK! CLICK HERE FOR MORE
ABOUT THIS BOOK AND TO GET A COPY
(FREE U.S. SHIPPING!)
Here's a glimpse of the Table of Contents:
Introduction: The Common Predicament
Where It All Begins
SECTION ONE: THE VOLUNTEER RECRUITER
Chapter 1: Who Is the New Breed of Volunteer?
A Profile of the 21st Century Volunteer
Chapter 2: Recruiting the New Breed of Volunteers
The "Courting" Relationship
Chapter 3: Finding the New Breed of Volunteers (Not Scaring Them Away)
The Seven Deadly Sins of Recruiting Volunteers
Chapter 4: Tapping into Two New Breeds of Volunteers
Retiring "Boomers" and "Generation @"
SECTION TWO: THE VOLUNTEER MANAGER
Chapter 5: Motivating the New Breed of Volunteers
Discover Three Levels of Motivation
Chapter 6: Empowering Volunteers to Do It Their Way
Move from Delegation to Empowerment
Chapter 7: Managing the Virtual Volunteer
Virtual Volunteers and Using Technology
Chapter 8: Managing High Maintenance Volunteers
Performance Coaching the Volunteer from Hell
SECTION THREE: THE VOLUNTEER LEADER
Chapter 9: Leading the Successful Volunteer Organization
Mobilize the Collective Power of Volunteers
Chapter 10: A Leadership Case Study
A Fable of How to Do It Right
SECTION FOUR: RESOURCES
THIS BOOK AND TO GET A COPY
Plan Your Future
When the World
Get Tom's Inspiring Book
THEY DON'T PLAY
MY MUSIC ANYMORE!
As we try to navigate the 21st Century in this increasingly fast-paced and technology-driven world, many people are drowning in our culture of unremitting change. In the innovative book, They Don't Play My Music Anymore, Thomas McKee presents a creative approach to facing personal and professional change. He offers eight essential principles that can help you gain the confidence to face an unknown future. Using these techniques, you will develop a new thinking frame by which to approach your future with hope and confidence as you learn to embrace change instead of merely reacting to it.
Tom's Eight Principles
Will Help You Gain the Confidence
To Face an Unknown Future
"In a world where change seems to be happening faster than the five miles every second the Space Shuttle travels, They Don't Play My Music Anymore offers a practical, common sense approach to not only surviving this frenetic pace of change, but building and growing from it. Incorporating Tom's methodology as I chose to make a change in my profession has helped me map out and launch into new adventures in many ways as exciting as the three space missions I flew. I very highly recommend applying these principles!"
Rick Searfoss, NASA Astronaut
and Space Shuttle Commander
Hear Tom McKee Live: Listen to an MP3 of a ten-minute sample keynote presentation by Tom McKee, The Power of Volunteer Passion
Keynote Speaker is Just
You can count on Thomas McKee for any size group. He has spoken to over one half million people in Europe, Africa and the United States over the past 35 years and has worked with some of America's top corporations, organizations and associations.(More info about Tom here)
For more articles by Thomas McKee, visit the Articles section on our website.
Resource Highlight: Take a Peek at Our New WebsiteThe New VolunteerPower.com is live! Words cannot describe it... take a peek for yourself! www.VolunteerPower.com
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