Volunteer Power News - Number 107
Author: Thomas W. McKee
"Volunteer Power News" Monthly Newsletter
© 2012 Advantage Point Systems Publishing
A warm welcome to all volunteer managers-those of you who recruit, motivate and mobilize volunteer workers.
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Featured Article: The No-Collar Workforce is Reshaping the Workplace-What That Means for Volunteer Involvement
How the No-Collar Workforce is Reshaping the Workplace-
And What It Means for Volunteer Involvement
Thomas W. McKee
Give them flexibility, respect and snacks. Sounds like great advice for volunteer involvement, doesn't it? But in actuality it is how the under 30-generation is reshaping the workplace. Nick Shore, in Turning On The "No-Collar" Workforce, MediaPost.com, 3/15/2012, states, "MTV's new `No Collar Workers' study seeks to understand the working experience through Millennial eyes...and to help employers decode how to leverage the abundant creative energies of their cubicle-dwelling populations." He writes,
It is naive of us to ignore these changes because the new breed of worker is also having an impact on volunteer involvement. We need to consider these three words if we are going to be successful recruiting and leading the New Breed of Volunteer.
Flexibility not only includes dress (hence the no-collar workplace), but also working conditions. On April 30, 2012, The Society for Human Resource Management along with the think tank Families and Work Institute released a report describing unexpected changes in how employees are allowed to juggle where and when they work.
Their findings included the following:
During the last decades of the 20th century, we offered flexibility as an optional benefit-something that we could promote in order to recruit and retain more volunteers. Some hospitals would offer a flexible schedule for their volunteers. Churches began to recruit teams of teachers so that the weekly Sunday school teacher of the 50's who never missed a Sunday was a thing of the past. But flexibility has morphed from an optional benefit to an essential. Since volunteers bring their work ethic with them to our organizations (i.e. 87% are able to take time off of work to be with their families), they will demand flexibility from us or they will volunteer in another group that does.
A Few Ideas:
MTV's new `No Collar Workers' study also revealed how Millennials want respect-mainly to be listened to.
The new organization is the listening organization. Listening to social media, listening to their customers, and listening to the next generation. Really listening, then responding. Listening, it has been said, is the purest form of inquiry.
I love that organizational tag, "the listening organization." Listening is great, but what are we hearing when we listen? Unfortunately we often listen through our biases. For example, when I read (listened to) the list above, my gut reaction to the texting generation was, "It's all about me. Listen to me, empower me, let me have fun, and let me do my own thing my way." But as I thought about it (really listened to what they were saying), I remembered that this is the generation that watched their parents work for the same company for 40 years and then get dumped and lose their pension. Nick Shore says, "What could be misinterpreted as `self importance' is a deeper sense of having many new ideas and wanting to contribute, as well as a desire to have their tech skills and savvy tapped by senior managers." What this generation is saying is that they have some expertise that they want to contribute, and they just want to be heard.
But sometimes communicating with the Millennials, who we call the texting generation, is a huge challenge.
Jonathan McKee, who co-authored with me The New Breed, Understanding and Equipping the 21st Century Volunteer, introduced his workshops at the Southeastern Directors of Volunteer Services in Health Care Organizations Annual Convention at Myrtle Beach, South Carolina, with these questions:
Snacks are a way to build community and just have fun together.
Nick Shore says that Workplace 2.0 is a life-work "Smoothie."
We have always believed that having fun is very important for volunteers who are not getting paid for what they do. We are like a family. Our volunteer work culture is a lot like one of the family dinners in one of the TV program, "Blue Bloods." I love the way four generations of Reagans eat, play, joke, tease and love each other around their weekly family meals. That is what we have in our organizations. We have forever believed that we are a family of volunteers, having fun, but on a mission.
A Few Ideas:
Liven Up Your Convention or Education Day with Passion, Fun, Laughs, and Volunteer Involvement InsightsWant to know how to involve the "Texting Generation" with your older volunteers and have fun doing it?
Jonathan and I can help you learn how to incorporate these and many more, essential leadership skills in your organization.
Jonathan is a leading authority on the "texting generation." His website and blog draw an average of 125,000 people a month. He has written nine books about connecting with the texting generation, and he speaks to over 15,000 parents and youth workers each year, giving them practical insights about how to connect with young people today. I'm so excited when Jonathan's heavy travel schedule frees him up so that he can travel with me to talk about what we can do to lead this dynamic group of potential volunteers.
Invite both Jonathan and me to your next convention to engage you in a lively discussion and insights about the New Breed of Volunteers. Jonathan and I will tease each other, but it is all in fun as we talk about unleashing the passion of each generation to unleash Volunteer Power.
Contact us to book a workshop, key-note presentation.
The New Breed of Volunteer
A Volunteer Power Workshop
Recruiting and leading the 21st Century volunteers who want to do it their way
THE STRATEGIC CHALLENGE
The questions: Volunteerism is hot. From American Idol, Disneyland, Glee, Lady Gaga, President Obama to Wells Fargo, Intel and Wal-Mart, giving back is the rage.
THE TECTONIC SHIFTS THAT ARE CHANGING VOLUNTEERISM
The 21st century volunteer culture is very different because of tectonic shifts that have changed volunteer leadership. These shifts have impacted the volunteer organization; therefore, how we recruit and lead the New Breed of volunteer is a whole new game. The tectonic shifts include the following:
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